Traditional material planning and control system (ERP/MRP and distribution requirements planning systems) are systems in which detailed forecasts are used to procure needed materials and push manufacturing orders through the production and distribution system to the point of consumption. This system is typically called “Push and Promote.” These legacy rules and systems are causing enormous amounts of friction and compromises within and between manufacturers in today’s more complex and volatile supply chains.
The Demand Driven approach is the careful alignment of the organization and its assets with that of the market and/or consumption. This approach will fundamentally impact most areas of a company. This includes careful synchronization of sales, planning, scheduling and execution with consumption. Thus, in developing a Demand Driven organizational strategy it will require the involvement of all functional leaders and key players within an organization.
The Certified Demand Driven Planner Program was created by a global partnership between the International Supply Chain Education Alliance (ISCEA) and the Demand Driven Institute (DDI). Upon successful completion of the exam participants receive a CDDP certificate and may place "CDDP" in their professional title.